
Concept & Menu Development in Valencia
Create a unique, profitable concept with a gastronomic offering that will captivate from day one.

We develop solid, distinctive gastronomic concepts tailored to the Valencia market. From the initial idea to menu creation, we help you build an attractive, profitable project ready for growth. Our work combines creativity, strategy, and real-world hospitality experience to ensure your restaurant stands out from day one.
What does our Hospitality Consulting include?
Creation of the gastronomic concept
Clear definition of identity, positioning, value proposition and customer experience.
Menu development and gastronomic offering
We designed an attractive, profitable menu that is aligned with the concept and the target audience.
Menu Engineering
Analysis of costs, profitability, cost breakdowns, turnover and margin by category.
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Customer experience design
How your customer eats, decides, and experiences each step within the business.
Alignment with local suppliers and products
We select reliable suppliers and products that reinforce your identity.
Culinary testing and recipe standardization
Technical specifications, weights, cooking points, presentations and sensory control.
Adapting the menu to real operations
We ensure that the menu can be executed quickly, efficiently, and with consistent quality.

Benefits of a well-developed concept
Increase differentiation in a highly competitive market like Valencia
Reduces operational errors and inconsistent decisions
It facilitates the marketing and communication of the project
Improve menu profitability from the start
Accelerates start-up and reduces opening costs
Increase customer satisfaction and repeat business
Real Impact of Concept & Menu Development
A well-designed menu can increase revenue by between 12% and 28%.
Optimizing average ticket increases revenue between 7% and 15%.
An improved customer experience generates more repeat business and recommendations
A clear concept speeds up operations and reduces personnel costs.
Aligning products and technical specifications prevents losses of €1,500 – €6,000/month

Our Work Process
Initial analysis
We study your idea, market, competition and opportunities in Valencia.
Concept development
We create identity, value proposition, gastronomic style and customer experience.
Menu design
We built an attractive, profitable, and coherent menu.
Testing and standardization
Recipes, technical specifications, cost breakdowns and operational processes.
Launch
We support the implementation to ensure consistency and quality from day one.
